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How Do Social Media Influencers Impact Brands

  • Building more brand awareness.
  • Social media and more.
  • What about reality TV stars.

This article combines the most popular terms in marketing; “Social Media” and “Influencer.” These buzzwords represent a wide range of opportunities for marketers and brands.

To begin with, a large number of active users on different social networks is incredible! This number keeps increasing each day. To begin with, there are 3.48 billion social media users in 2019. 3.26 billion of them are using social media on their mobiles. 

Advertisements are the most traditional weapon for marketers using standard strategies. Yet, consumers are now tired of these ads displayed to them here and annoyed. Now, it is crucial to advertise and make consumers want to buy the products or take action.

If you have a brand, then you need to engage and immerse yourself in the conversation. This way you show quality and value your costumers. But what exactly are social media influencers? How can they be helpful for brands to build more brand awareness?

Social media influencers are people who have established credibility in specific industries. They promote brands by sharing your content with their followers. A social media influencer has the tools to attract dozens of viewers. They motivate the audience to expand their social reach.

Travel blogger
Young beautiful blogger in Taman Ujung water palace, Bali, Indonesia.

The marketing industry is changing. Social influencer marketing is a powerful strategy used by marketers in 2019. Now a business copes with an influential person to promote a product, service, or campaign. This influencer may be a Hollywood star or even an online blogger.

Take Kylie Jenner for instance. One of her sponsored posts is worth over a million dollars thanks to millions of people. Hollywood billionaire figures like her, can guarantee you millions of sales. Her fame makes it easy for people to follow the latest trends. She already has over 138 million Instagram followers. They are waiting for her next post on Instagram.

Kylie Jenner's Instagram profile with millions of followers.

The same goes for other social channels such as YouTube. 60% of viewers on YouTube are influenced by famous YouTubers on their purchases. Twitter reveals that consumers rely on influencers nearly as much as their friends. 45% of consumers have said that they’ve made a buy based on an influencer’s tweet. Followers are more likely to share the ones recommended by an influencer.

Joining forces as a brand with an influencer is going to be an easy way into the minds of your followers. To do that you’ve got to earn the trust of your actual followers. After start thinking about how to convert them into clients. Consumers' trust is not achieved overnight.

Influencers create an engaging story that attracts their followers to your brand. Social influencers provide you a chance of leveraging a loyal audience. That's the big secret.

92% of consumers around the world trust earned media, such as word-of-mouth. Followers become part of a long-lasting relationship with their role-model. When this happens, it instills loyalty in the clients' minds. They trust the person they are following along with trust advice and recommendations.

Almost half of US and UK digital marketers spend at least 10% of their marketing budget on the influencer. That spending is set to increase in 2019. 60% of marketers will increase their influencer marketing budgets this year.

If you are still not convinced then you should know about an online survey that found 1/5 of U.S’ Instagram users. 89% of marketers identify Instagram as one of the most important channels for influencer marketing. About a third of the influencer content on Instagram appears in Stories.

This number will grow even higher this year. “The swipe-up feature” linking Instagram with the website has now made available accounts with 10,000 followers. This makes Stories a great place to share and link to brand content. But this doesn't mean you should ignore other social platforms.

When you think of influencers, Instagram comes to our mind first. pretty people, cool products. There are plenty of influencers endorsing products and brands on Twitter, Facebook, YouTube, and others. There are more influencers online than you can think of, including bloggers and Reality TV Stars.

Bloggers use a dedicated blog where they publish content. Of course, they are also very active on various social media platforms where they promote their content. Bloggers are often perceived as industry experts and trusted sources of information. They usually have an engaged audience that looks forward to their future posts.

What about Reality TV Stars?

They can go from being housekeepers or bathroom singers to becoming household names. Social media users often find it easier to relate to them.

Furthermore, they might share stronger connections with reality TV stars. Take the contestants of ‘’The Bachelor’’ for instance, - they have attracted millions of followers on social media platforms. They also collaborate with fashion and beauty brands thus influencing lots of people and boosting sales.

A quarter of daily Facebook users have purchased products based on a blogger or influencer recommendation. The same thing has happened with 29% of daily Twitter users as well. You should keep in mind the fact that consumers want to communicate with your brand. With the widespread use and popularity of social networks, it's the perfect way for you to communicate with your audience.

Woman recording vlog
Influencer recording content for her vlog.

With influencer marketing, you and your influencers will create quality content for your brand. You should be careful to select the right influencers and beneficially collaborate with them. It’s important to give them enough freedom to work on their content. Don’t forget to analyze and optimize your campaigns to get the most out of them.

Nowadays, owning a website is no longer enough; companies want you to interact with them via social channels. By collaborating with the right influencers, you will have many more engagements that relate to your target audience.

Raise your brand awareness with influencer marketing and start building a loyal online audience. Don't forget that you need tons of sales!